As Senior Regional Designer for Fantuan Sydney, I was responsible for overseeing all in-app visual content and ensuring that UI elements were timely and visually aligned with current campaigns, promotions, and cultural events.

​

Working closely with the marketing team, I led the design and rollout of seasonal key visuals (KVs)—including campaigns for Lunar New Year, Christmas, and major local events. I also managed daily updates of app banners, promotional graphics, and category visuals to reflect real-time marketing strategies.

​

This role required fast-paced execution, strong cross-department communication, and the ability to adapt visual styles to different audience segments—all while maintaining brand consistency across a high-volume platform.