MOGUSAY

MOGUSAY is a Shanghai-based floral brand grounded in floriculture. Its floral designs are inspired by a deep passion for nature and a love for the arts.

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The refined brand identity and custom typography have been carefully crafted to reflect MOGUSAY’s meticulous attention to detail. The use of dots in the design subtly references the Chinese meaning of MOGUSAY — “The Story of Mushroom.”

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In addition, new packaging and greeting card designs were created to embody the brand’s unique commitment to sustainability and its love for nature. I also developed social media designs and a marketing strategy to effectively promote the brand’s core values and engage its audience.

SERVICES​

Brand Identity, Typography, Visual Design, Packaging

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CLIENT​

Mogusay

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YEAR

2018